About East Texas Tourism



East Texas Tourism East Texas
Tourism Association

Founded in 1963, East Texas Tourism Association is a private enterprise program, built around cooperative efforts of more than 100 cities and 200 suppliers.

The Mission of ETTA is Leadership and Hospitality.

EAST TEXAS TOURISM ASSOCIATION
  • Provides an association with others
  • Provides opportunity for leadership growth
  • Provides sales leads on a regular basis
  • Offers opportunities to cooperate with others
  • Provides initiation of new ideas
  • Provides coordination
  • Provides consistency and continuity
  • Offers tourist education
  • Provides representation at the state, national, and international level
Look what ETTA delivered for its supporters during the past year!
  • A professional staff of nine, with valuable pre-press, printers, others assisting
  • Headquartered in East Texas
  • Tourist hot line, answered by live operators, where visitors can access the region with one phone call
  • Tourist education through annual conference, district meetings, seminars, workshops
  • Put advertisers on ETTA's Home Page on Internet
  • Published and distributed 300,000 East Texas Vacation Guides and Official Maps
  • Provided news releases for local communities
  • Exhibited at 6 major sports and vacation shows with exhibits staffed by East Texans
  • Distributed Vacation Guides in 12 additional shows through vendors and members
  • Maintained ETTA's Canton First Monday Information Center
  • Compiled fall foliage, spring flower reports, news releases
  • Through mail, answered thousands of requests
  • Local community assistance in scenic byways, development of ads
  • 800 number for support
  • Going Places Newsletter
  • Provided brochure and postcard distribution service

East Texas Tourism Association
100% Supported by Member Advertising


Vacation Guide CoverTour Manual CoverFun Map CoverWebsite Illustration




GROUP TOUR PROGRAM
  • Published East Texas Group Tour Manual
  • Hosted 34 tour companies on two February FAM tours with a marketplace
  • Provided sales leads to advertisers
  • Has American Bus Association membership
  • Received National Tour Association Sponsor of the Year Award in 1999
  • Attended trade shows for tour operators
  • Provided 800 number for tour operators, and gave personal counseling
  • Conducted group tour seminar
Here are a few of the many services available to members of ETTA:

East Texas Vacation Guide
Official East Texas Fun Map
Group Tour Manual
Home page on the Internet
Group Familiarization Tour and Marketplace
Travel, Trade Show Distribution
Brochure and postcard printing service


"First" for TEXAS in ETTA's 44 years of experience

COMMUNITY ASSISTANCE-1963
ANNUAL VACATION GUIDE-1964
ANNUAL DETAILED OFFICIAL MAP-1964
TOURIST CONFERENCE-1964
OUT-OF-STATE TRAVEL SHOWS-1965
TRAVEL SHOW SURVEY-1966
LAKES/CAMPING DIRECTOR-1966
FIRST TRAVEL TRAIL (HERITAGE)-1967
GROUP FOLDER PRINTING-1967
FALL FOLIAGE REPORTS-1968
COOPERATION WITH HEMISFAIR-68
WINTER TEXAS PROMOTION IN VALLEY-1973
GROUP TOUR MANUAL-1983
MOTORCOACH FAM TOURS-1983
FUNCTION FOR NTA CONVENTION-1983
FAM TOUR MARKETPLACES-1985
GROUP TOUR SEMINARS-1985
800 LINE WITH LIVE OPERATORS-1987
SCENIC AND HISTORIC BYWAYS MAPS-1989
BEST OF THE BEST SPECIAL EVENTS-1994
TRAVEL SHOW BAGS-1995
INTERNET-1995
BYWAYS-US 80-2002
US 80 157-MILE YARD SALE-2002-2007
RELOCATION & RETIREMENT-2004


OFTEN IMITATED, NEVER DUPLICATED

ETTA originated networking, cross-selling and cooperative efforts in Texas in 1963, putting the patches of the region together and selling the whole quilt, to the delight of visitors and the benefit of the region's small towns and cities. It has proven its ability to perform and deliver, enlisting the support of thousands over the years. You're invited to climb aboard and be involved!


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East Texas Tourism Association 1-800-766-3349

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