East Texas Vacation Guide



East Texas Vacation Guide Cover 2007 East Texas
Vacation Guide

Still setting the pace

Since 1964, the East Texas Vacation Guide has served millions of visitors. The East Texas Tourism Association ties together more than 100 cities in a region of East Texas and Louisiana. Through ETTA, cities and attractions are tied by Texas' first travel trail, The East Texas Heritage Trail. The Guide is distributed through Texas Travel Information Centers, travel and trade shows in National Markets, AAA Clubs, direct mail, and by members of the Association who network and share information on "what to see, what to do and where to stay." The entire Guide is transferred to ETTA's web site.

Display Ad Rates/Sizes
Rates for 2008 include placement of DISPLAY AD on web site www.easttexasguide.com


Size  4-Colors

Two Pages$9,130
One Page$5,775
Half Page$3,775
One Quarter Page$2,695

Quality enamel paper, printing, perfect bound.
Display Ad Rates include all Associate Member Benefits.

Display Advertising Sample




Program 2008 Official Contract
Available Online - Click Image Below
48k. Requires Adobe Acrobat, available free from Adobe website.
2008 Contract Icon


East Texas Tourism Association
100% Supported by Member Advertising


Vacation Guide Cover Tour Manual Cover Fun Map Cover Website Illustration





ETTA Vacation Guide
Co-op Advertising Rates


Rates for Business Advertisers Only
(Motels, Restaurants, Museums, Events, etc.)

ETTA ASSOCIATE MEMBERSHIP
(Minimum Rate — $300
Includes associate status with meeting discounts and goingplaces@etta.com newsletter, 25-word listings in Guide and 25-word listings in Fun Map. Receive 100 copies each of the ETTA Vacation Guide & Fun Map for individual distribution.

BUSINESS LISTINGS limited to 3 lines text in Guide and 4 lines in Fun Map. (Optional - extend the length of your listing - for every 25 words or less addition to your Guide and Map listings - $250).



Co-Op Ad Layout

1/12 Page Display Ad
in Vacation Guide — $495

1/8 Page Display Ad
in Vacation Guide — $595

1/6 Page Display Ad
in Vacation Guide — $995

1/4 Page Display Ad
in Vacation Guide — $1,550

1/3 Page Display Ad
in Vacation Guide — $2,195

1/2 Page Display Ad
in Vacation Guide — $2,795


CO-OP INTERNET RATES
- www.easttexasguide.com

40-word listing plus Guide display ad on internet
Add an addt'l $100 for link out to your web page or no charge when displaying ETTA link on your site.


ETTA DESIGN CHARGES
for Co-op Advertisements

New and Revised ads...$45/hour
(No Charge for 1-time type change only).


Advertising Schedule/Deadlines
East Texas Vacation Guide
150,000 copies

CONTRACT
50% prepayment due at signing
AD Materials and Editorial
Due 30 Days After Signing of Contract
Guide Publication Date
DECEMBER 2007
Payment Balance Due
October 1, 2007


Prices net based on all art provided according to Production Specifications.

QuarkXpress preferred. See Production Specifications for ad printing specifications and technical/material requirements.



East Texas Tourism Association 1-800-766-3349

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