ETTA 2008 Sales Package - Production Specifications / Electronic Imaging Requirements


		Production Specifications Electronic Imaging Requirements Camera Ready Ads All ads must be submitted electronically either on disk, via e-mail, or FTP. No film, PMT's, or laser outputs will be accepted. We reserve the right to reject any submissions that do not meet our specifications. Files that require an unreasonable amount of rework my be subject to the loss of camera-ready status. Page Specifications Page must be built at final trim size. Bleeds should extend 1/8" beyond final trim size. We recommend setting your page size to the size of the ad. See dimensions on each publication's individual webpage Page Layout Applications QuarkXpress® 3.32 and above. Use only the native document formats, no QuarkXpress® EPS files as a completed page file. We do not recommend using Photoshop to layout your ad. Do not use illustration packages such as Illustrator® or Freehand® to layout your ad. EPS files imported into your Quark document are acceptable (CMYK). If you have questions regarding file format, please call our design department. Adobe PDF files are acceptable but please check with production department first before sending. All CMYK. Fonts Use Type 1 PostScript fonts only. Include both the screen font & printer fonts with your ad including fonts used in imported graphics. We do not accept Truetype fonts. Avoid using Pagemaker® or QuarkXpress® styles; instead, use the appropriate stylized font. Fine lettering, lines, serifs and small typefaces should be restricted to one color and are not acceptable in reverse copy. Colors/Ink PMS Colors Recommended. Please convert all colors including those embedded in artwork to CMYK. NO SPOT COLORS. Artwork & Logos Designs created in vector based drawing programs like Illustrator® should be saved in EPS (Encapsulated PostScript) format (with preview) and included with the layout. Please convert all type paths or outlines before the final saving of the file to prevent font incompatibilities. We support the following applications: Adobe Illustrator® 9.0, Freehand® 8 Scanned Images Scanned color images and artwork should be saved in CMYK TIFF or EPS format and included with the layout. Please convert all RGB scans to CMYK. Any embedded scans MUST BE CMYK. Scans should not be enlarged more than 140% in Quark. Please do not send JPEG scans. Include all original art with Illustrator® and Freehand® files. Do not include the transfer screen when saving from Photoshop transfer functions. We recommend that you avoid rotating complex graphics in your layout program. Type of Art Resolution at 150 line screen Color or grayscale — 300 dpi Line Art — 1200 dpi Want To Print These Mechanicals? Click Here! 32k. Requires Adobe Acrobat, available free from Adobe website. East Texas Tourism Association 100% Supported by Member Advertising				Trapping All submitted layouts and art must be trapped where different areas of color meet. Imported art should be trapped in the application used to create it. Please set your traps using the same process CMYK or Pantone process colors that will be used in printing and indicate these with your order. Please set all black copy to overprint. Please include a minimum trap of .003" in all elements of your design. Rich black should contain 100% Black and 40% Cyan undercolor and we would prefer that you add 40% Magenta and 40% Yellow undercolor for the best results. Disk Formats We currently support the following media formats. Please include a full-size laser or digital proof. Collect your layout, graphics, screen and printer fonts on a disk. 3 1/2" DD or HD Macintosh or DOS formatted disks. 100 MB Zip 1 GB Jazz CD Email or FTP File Transmission Connections should be set up in advance to check connectivity and speed issues. You may upload your ad using an FTP server or e-mail it to our design department. Please call the design department before submitting an e-mail or FTP. Guidelines Please follow these guidelines when sending computer created designs, images, and layouts. Jobs submitted on disk are output as received and deviating from these standards may cause delays and make corrections necessary. There will be charges associated with changes and corrections, billed at $50.00 per hour. If you have any questions regarding a job you intend to submit on disk, feel free to call your Account Executive at 1-800-766-3349 to discuss your project and insure your satisfaction on your order! Ads Designed by ETTA Gather all the information you want to include in your ad: text, logos, photos, slides, etc. Avoid sending images from postcards, brochures, magazine articles, or anything which has already been printed. They will appear grainy when we re-scan them to use in your ad. Send all materials so they arrive by the Materials Deadline for the publication in which your ad is scheduled to appear. Remember to give extra time for complicated ads to be designed and go through the proofing process. Send everything needed for the ad in one package if possible – missing materials will delay the design of your ad. Questions? Contact our production department at (903) 757-4444, or e-mail production@etta.com

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